Thursday, February 11, 2010

Pulping Your Fruit...


Originally I was trying to come up with a protective packaging that the grower would put the fruit in before transporting but I have come to the conclusion that that is only creating a bigger problem for myself. I am now thinking that my product will be available to consumers in grocery stores right next to the fruit.

A person picks a piece of fruit because it looks appealing to them. They spend time sorting through all the apples until they come to a specific one that calls to them for whatever reason. From there the consumer would reach for Fruit Armor (patent pending), instead of a small plastic bag, and place their piece of fruit inside of it before placing it in their basket. The Fruit Armor would be available to protect delicate fruits, such as apples, peaches, nectarines, plums and apricots, until the moment the consumer was ready to consume them.

As far as materials go, I am picturing a round form made of paper pulp. The pulp would be made from 100% recycled newspaper and would be 100% recyclable and 100% biodegradable. It has been used to package such delicate items as eggs and fluorescent light bulbs for years but has never been used for individual fruit protection. This material is ideal because it can easily be molded to the shape of those items and the fiber is relatively soft and cushions these delicate products by absorbing the impact.

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