Prototype #1

My concept is protecting your fruit. Several measures are already taken to protect the fruit on the journey from the grower to the grocery store but what measures are taken to protect your fruit from the moment you buy it to the moment you eat? ...NONE.

That's where Fruit Armor (patent pending) comes in!

Right now, when you buy an apple at the grocery store you pick it from the shelf and put it directly into those little plastic bags that are conveniently located next to the fruit. That bag of fruit is then jostled around in your cart as you continue your grocery shopping, jostled on the way home and then jostled in your kitchen. At this point the apples don't seem to have suffered too much damage but that is because you have probably been pretty conscious of your fruit and its delicateness. However, when you decide to take a piece of fruit with you is when it is truly susceptible to the most damage. There are many objects in a backpack or purse that could damage an apple when it is just thrown in. Even if it is carefully placed in a pocket in a bag many things have the possibility of bumping into the apple and creating brown mushy spots.

If your apple was in a piece of Fruit Armor from the get go you wouldn't have to worry about any of this. The Fruit armor would be conveniently located next to the apples, instead of the small plastic bags, and you would put the fruit in the armor directly from the shelf before putting it into your cart. It wouldn't be until the exact moment you were ready to eat your apple that you would remove the armor. An apple could be thrown in any bag without the risk of bruising!

My first prototype is pretty MacGyvered together ( and I forgot my apples at home) but it gets the point across. I built it from existing paper pulp fruit trays and I am going to put an apple in it and carry it around this week and see how strong this paper pulp really is.



Wish me luck!