It has come to my attention that there is a lot of wasted space in grocery stores. The direction I am taking for assignment one in my winter senior studio is eliminating that wasted space in shipping and stocking. Costco has started this trend in their redesign of the milk jug. With a simple change of shape these jugs are cheaper to ship and better for the environment. The condensed spout provides a sturdy base for another layer of milk jugs allowing more milk to be stored in one place.
Why not apply this redesign to other products like juice and soda bottles? Eliminating the tall spout would allow more product to be stored on shelves with a better use of space. The stackability of a product would also allow for better organization in a refrigerator, as things would be able to be stacked on top of it as well as next to it.
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