Coca-Cola has always been very clever with their marketing. They not only come out with memorable ads but every so often come out with an interesting take on their otherwise classic look, and these retro cans are by far my favorite! I think Coke should reproduce these as a kickback can.
Here are some other great examples of Coke ads and collectible bottles
http://images.google.com/imgres?imgurl=http://www.toxel.com/wp-content/uploads/2008/08/cocacolaads6.jpg&imgrefurl=http://www.toxel.com/inspiration/2008/08/02/collection-of-cool-coca-cola-ads/&usg=__BNoEW1BhyThiIl1lDG88vXU8bv0=&h=600&w=450&sz=145&hl=en&start=73&um=1&tbnid=GnEpa2nfQTAa9M:&tbnh=135&tbnw=101&prev=/images%3Fq%3Dcoke%2Bbottles%26ndsp%3D20%26hl%3Den%26client%3Dfirefox-a%26rls%3Dorg.mozilla:en-US:official%26sa%3DN%26start%3D60%26um%3D1
http://badicalbeatsrecordings.com/images/WE8Bottles.jpg
http://www.clevelandleader.com/files/cavalli-coke.jpg
http://techtreak.com/img/cocacola_9595.jpg
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